With a clear visual language already established, our creatives were able to have fun with the shots and scenes throughout our advert. Our model – Eli Cruz – travels through various activities and poses, whilst clever match cuts dramatise the seamless ease that comes with Very’s range. From playful dressing up to relaxing with the kids, she is given more time to do what she wants with those she loves.
Once again, the fantastic Lacey from CLM came on board as Director, bringing her experience from top fashion houses and powerhouse brands such as Vogue. Working in the visual world she had already created gave her a freedom and joyous approach that comes across in each of her stylish shots.
The campaign launches with a 30” TV spot, and activity across the brand’s digital and social channels, as well as print partnerships and outdoor. And there’s much more to come, so watch this space!
